Bloomers is a unique store focusing on underwear, sleepwear and loungewear, NOT lingerie. We offer comfortable, practical and pretty undergarments, sleepwear and loungewear. Bloomers is the antithesis of an intimidating lingerie store. Bloomers true specialty is all things a woman would need to make certain any outfit looks its best. Bloomers covers everything from bras, Spanx, hosiery, slips, and a very wide variety of solution products to cure any and all outfit malfunctions. Our two locations – Old Town Alexandria and the Village of Shirlington – have a vast selection of bras, underwear, hosiery, shape wear, and slips in addition to comfy, pretty sleepwear and basic loungewear.
As though you’ve walked into the inside of a Tiffany box, Bloomers envelopes you with turquoise blue walls and hot pink accents. It is decidedly the “un-lingerie” store. Bloomers provides a comfortable, friendly, relaxed environment for women to shop for their everyday underwear and sleepwear necessities.
Popular brands that can be found at Bloomers include Spanx, Wacoal, Affinitas, Chantelle, Le Mystere, Elle MacPherson, HUE, DKNY, Eberjey, Knock Out Panties, Hanro, PJ Salvage, Mary Green, Snug Camisoles, Coobie, Hollywood Fashion Tape, Ophelia King, Miss Oops, Commando, C& C California, Fashion Forms, and Braza. We’re always adding new brands and fashion styles. So check back often to find out what’s new.
About the Shop Owner
Bloomers is the vision of Bellacara co-founder, Kim Putens, who sought to create a unique store focusing on underwear, sleepwear and loungewear, and NOT lingerie.
Feeling that most shops of its kind focused too much on lingerie, Kim was frustrated with the lack of stores offering just the basics and simple, beautiful lounge and sleepwear. She preferred comfortable undergarments, sleepwear and loungewear that didn’t look like her husband’s sweatpants and college t-shirts but slinky lingerie does not fit the bill. So, Kim set out to create a boutique where comfort and practicality, as well as style and beauty, are the focus. In fact, when Kim is buying sleepwear for the store, she always asks herself ‘will I be mortified if my young son sees me in this?’
As Kim always says, lingerie stores are intimidating and most of us feel uncomfortable in them when all we want is to simply buy a new bra or get a cute pair of underwear. And, while we all like to look our best on the outside, it’s what’s underneath that can make the difference.